Hi there, welcome to 173Tech. We are a modern analytics agency.
Using our framework, we help companies build the most efficient data infrastructures and analytics teams to unlock growth drivers.
Expertise.
We help companies maximise analytics ROI by building the most efficient analytics teams and processes. We can kickstart your data infrastructure in 10 weeks or help modernise your current setup. Our framework embeds best practices at all stages, from automated data processing to KPI visualisation.
With your own centralised data warehouse, we help you identify, prioritise and implement high ROI data projects that optimise conversion at every step of the customer journey to maximise marketing return, customer engagement, retention and loyalty, operational efficiency, and monetisation.
Our Clients
Framework.
By applying modern analytics, we successfully help companies grow efficiently at all stages, from MVP all the way to over $100 million run rate and unicorn status.
We formulated our best practices into the SCALE principle. It reaps maximum rewards of insights generated from your own data and removes all your data pains.
We offer a free evaluation on where you sit on the SCALE with tailored recommendations on how to maximise analytics ROI.
Services.
Data Engineering
Building scalable data infrastructures
- Toolstack recommendation
- Data infrastructure setup
- Customised data extracts
- Event tracking
- ETL automation and optimisation
Analytics
Providing actionable insights timely
- Data modeling
- Analytics strategy
- Reporting automation
- Insight mining
- A/B testing results automation
Data Science
Getting further with machine learning
- Marketing ROI optimisation
- Lifetime value (LTV) prediction
- Retention and churn propensity
- Customer segmentation
- Natural language processing (NLP)
Top Projects.
Launcher
10-Week Modern Analytics Setup
An efficient and scalable data infrastructure following best practice analytics processes for high-growth companies.
- Toolstack Recommendation
- Infrastructure Setup
- Data Dictionary
- Data Centralisation & Modelling
- Automated Dashboard on KPIs
eCommerce
Long-Term Sales & Operational Efficiency
Clear visibility over sales, costs, and actionable insights to optimise growth for fast-scaling eCommerce businesses.
- Centralise and model data sources
- Automated dashboards on sales, profit margins, campaign performances and repeat purchases
- LTV-driven marketing optimisation
- Behavioural-driven CRM strategies
- Text analytics on customer feedback
Freemium Apps
Maximise Retention & Monetisation
Automated insights to guide healthy and efficient growth on both free and paid users.
- Centralise data and model KPIs on a value-driven customer journey
- Automated dashboards on acquisition, conversion, engagement and retention
- Customer LTV prediction and segmentation models
- Churn propensity and prevention
Team.
Candice Ren
Co-Founder
Built and scaled the analytics function at dating giant Bumble, sold for $3B in 2019.
Robin Watteaux
Co-Founder
Led marketing analytics at Bumble. Ex digital marketer working at Essence (Google account).
Adrian Macias
Principal Data Architect
10+ years building state-of-the-art data pipelines. Ex Bumble, Kelkoo.
Our Knowledge Base
Growth Series
Modern Analytics Setup
